Is Ariens And Gravely The Same Company?

In this article, we will explore whether Ariens and Gravely are indeed the same company. We will delve into their histories, product lines, and any connections they may have. By the end, you will have a clearer understanding of their relationship and determine if they are truly the same company.

Ariens and Gravely have separate beginnings but share a common thread. While Ariens is known for manufacturing a wide range of outdoor power equipment, including snow blowers and lawnmowers, Gravely focuses primarily on commercial-grade equipment. However, the two companies became connected when Ariens acquired Gravely in 1982. Despite this, Ariens and Gravely have maintained their separate brand identities and continue to operate as distinct entities within the Ariens Company. So, although they share ownership, they are not exactly the same company.

Is Ariens And Gravely The Same Company?

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History of Ariens and Gravely

Establishment of Ariens

Ariens, a leading manufacturer of outdoor power equipment, has a rich history dating back to 1933. It was founded by Henry Ariens in Brillion, Wisconsin. Initially, the company started as a garage-based metalworking business that manufactured farm equipment and parts. However, Henry Ariens soon realized the untapped potential in the outdoor power equipment industry.

As the demand for snow removal equipment grew, Ariens decided to venture into this market. In 1960, the company introduced the world’s first line of two-stage snow blowers, revolutionizing the way people cleared snow from their driveways and walkways. This groundbreaking innovation propelled Ariens into a prominent position in the industry.

Establishment of Gravely

Gravely, another respected name in the outdoor power equipment sector, has its roots dating back to 1916. Benjamin Franklin Gravely, an inventor and entrepreneur, founded the Gravely Motor Plow Company in Dunbar, West Virginia. His aim was to create a versatile, powerful, and reliable tractor that could be used for various applications.

The company’s flagship product was the Gravely Motor Plow, a walk-behind tractor that revolutionized gardening and landscaping tasks. With its powerful engine and various attachments, it quickly gained popularity among professionals and homeowners alike. The Gravely Motor Plow became synonymous with quality and durability, establishing the foundation for Gravely’s success.

Merger of Ariens and Gravely

Although Ariens and Gravely began as separate entities, their paths eventually crossed. In 1982, Ariens Company acquired Gravely Corporation, bringing together two respected brands under one roof. This merger allowed both companies to leverage their strengths and expand their product offerings.

The acquisition enabled Ariens to diversify its product line by incorporating Gravely’s expertise in commercial-grade lawn mowers and zero-turn mowers. On the other hand, Gravely benefited from Ariens’ industry-leading snow removal equipment and residential lawn care products. The synergy between the two brands resulted in a comprehensive range of outdoor power equipment that catered to a wide customer base.

Product Lines of Ariens and Gravely

Ariens product range

Ariens specializes in manufacturing high-quality snow blowers, lawn mowers, and zero-turn mowers. Their snow blowers are renowned for their reliability, power, and ease of use. From compact models designed for residential use to heavy-duty commercial-grade snow blowers, Ariens offers a wide range of options to suit different needs and budgets.

When it comes to lawn care, Ariens has a diverse lineup of walk-behind and riding lawn mowers. Their walk-behind mowers are known for their precision cutting, maneuverability, and durability. Meanwhile, their zero-turn mowers are favored by professional landscapers and homeowners with large yards due to their speed, efficiency, and ability to navigate tight spaces.

Gravely product range

Gravely, on the other hand, focuses primarily on commercial-grade lawn mowers and zero-turn mowers. Their mowers are built to withstand rigorous use and deliver exceptional cutting performance. Gravely’s zero-turn mowers are revered for their speed, agility, and superior maneuverability, making them the ideal choice for professional landscapers and large property owners.

In addition to lawn mowers, Gravely offers a range of specialty equipment, including stand-on mowers, walk-behind brush cutters, and debris blowers. These specialized machines cater to specific needs in the landscaping and grounds maintenance industry, demonstrating Gravely’s commitment to providing comprehensive solutions for professionals.

Differences Between Ariens and Gravely

Design and features

One noticeable difference between Ariens and Gravely is their design philosophy. Ariens products are often characterized by their ruggedness and durability, making them ideal for tackling tough jobs and adverse weather conditions. On the other hand, Gravely products are known for their sleek design, attention to detail, and advanced features that enhance productivity and user experience.

Pricing and affordability

Another area of difference is pricing and affordability. Ariens offers a range of products at various price points, making them accessible to a wide range of customers. Their focus on affordability allows homeowners and small business owners to enjoy reliable outdoor power equipment without breaking the bank.

Gravely, on the other hand, positions itself as a premium brand in the commercial-grade segment. Their products are designed for professionals who demand the utmost performance and durability. While Gravely’s price points may be higher than some competitors, the investment is justified by the quality and longevity of their equipment.

Target market

Ariens and Gravely also have different target markets. Ariens primarily caters to homeowners and small business owners who value reliability and ease of use. While their equipment is capable of handling heavy-duty jobs, it is often preferred by individuals with residential properties or smaller commercial spaces.

Gravely, on the other hand, focuses on meeting the demands of landscaping professionals, municipal authorities, and large property owners. Their equipment is designed to withstand continuous use, tackle challenging terrain, and deliver exceptional cutting and mowing performance. Professionals trust Gravely to deliver the results they need to maintain impeccable landscapes.

Similarities Between Ariens and Gravely

Parent company

Although Ariens and Gravely operate as separate brands, they share a common parent company, AriensCo. This shared ownership ensures that both brands benefit from the resources, expertise, and synergies of a larger organization. It also provides customers with the assurance that the products they purchase are backed by a reputable and established company.

Quality and reliability

Both Ariens and Gravely have built a reputation for producing high-quality, reliable outdoor power equipment. Their commitment to craftsmanship, attention to detail, and use of premium materials ensures that their products can withstand the test of time and perform at their best even under demanding conditions. Customers can rely on the durability and performance of Ariens and Gravely equipment to get the job done.

Warranty services

Ariens and Gravely stand behind their products with comprehensive warranty services. Their warranties vary depending on the product line and model, but they typically cover defects in materials and workmanship. Having a warranty not only provides peace of mind for customers but also demonstrates the brands’ confidence in the quality and reliability of their equipment.

Is Ariens And Gravely The Same Company?

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Customer Reviews and Comparisons

Feedback on Ariens products

Ariens has garnered favorable reviews from customers who appreciate the durability, performance, and ease of use of their equipment. Many users commend their snow blowers for their ability to clear snow quickly and effortlessly, even in heavy snowfall. Ariens’ lawn mowers are also highly regarded for their precision cutting, maneuverability, and sturdy construction.

Feedback on Gravely products

Gravely has earned praise from professionals in the landscaping and grounds maintenance industry. Users appreciate the power, speed, maneuverability, and cutting performance of Gravely’s zero-turn mowers, labeling them as game-changers in their line of work. Gravely’s focus on delivering reliable and efficient solutions has won the loyalty of many professionals.

Comparisons between Ariens and Gravely

When comparing Ariens and Gravely, it ultimately comes down to individual needs and preferences. Ariens’ emphasis on affordability, reliability, and ease of use makes it an attractive choice for homeowners and small business owners. On the other hand, professionals in the landscaping industry often lean towards Gravely’s reputation for performance, durability, and advanced features.

Support and Service Options

Authorized dealers and distributors

Both Ariens and Gravely have an extensive network of authorized dealers and distributors throughout the United States and beyond. These dealers provide customers with expert advice, facilitate sales, and offer after-sales services such as maintenance, repairs, and spare parts availability. Having a local dealer ensures that customers can easily access the support they need throughout the life of their equipment.

Online support and resources

In addition to their physical dealer network, Ariens and Gravely offer online support and resources. Their websites provide comprehensive product information, user manuals, FAQs, and troubleshooting guides. Customers can also contact customer support via email or phone for additional assistance. The availability of online resources and support makes it convenient for customers to find information and resolve any issues they may encounter.

Repair and maintenance services

Ariens and Gravely understand the importance of regular maintenance and prompt repairs to keep their equipment running optimally. They provide authorized repair and maintenance services through their dealer network, ensuring that customers can keep their equipment in top condition. Scheduled maintenance programs, warranty repairs, and access to genuine replacement parts further demonstrate the brands’ commitment to customer satisfaction.

Is Ariens And Gravely The Same Company?

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Expansion and Global Reach

International presence of Ariens

Ariens has successfully expanded its reach beyond the United States and established a global presence. They have distribution centers and sales offices in Europe, Australia, and parts of Asia and South America. This international footprint allows Ariens to cater to the needs of customers worldwide and serve different regions’ unique requirements.

International presence of Gravely

Gravely, as a subsidiary of AriensCo, also benefits from the company’s global presence. While Gravely’s primary market remains the United States, they have made inroads into international markets through strategic partnerships and distribution agreements. The worldwide recognition of Ariens and Gravely brands has made their equipment sought after by customers around the globe.

Company Values and Mission

Ariens company values

Ariens is guided by a set of core values that reflect their commitment to excellence, integrity, and continuous improvement. Their values include quality, passion, teamwork, respect, and customer focus. These values drive their product development, customer service, and overall business operations, ensuring that they remain at the forefront of the industry.

Gravely company values

Like Ariens, Gravely upholds a set of values that shape their company culture and business practices. Gravely values include integrity, excellence, innovation, and commitment to customers. These values drive their quest for product innovation, reliability, and customer satisfaction.

Shared mission and goals

Both Ariens and Gravely share a common mission and goals: to design, manufacture, and distribute outdoor power equipment that exceeds customer expectations. They strive to create products that make outdoor tasks easier, enhance productivity, and deliver long-lasting value. By aligning their efforts, Ariens and Gravely work towards their shared vision of being the preferred choice for outdoor power equipment worldwide.

Is Ariens And Gravely The Same Company?

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Industry Recognition and Awards

Award-winning products from Ariens

Ariens has received numerous awards and recognition for their innovative and high-quality products. Their snow blowers, in particular, have garnered praise from experts and consumers alike. Ariens has been honored with awards for their engineering excellence, reliability, and outstanding performance in snow removal.

Award-winning products from Gravely

Gravely’s dedication to producing top-of-the-line commercial-grade equipment has also earned them accolades in the industry. Their zero-turn mowers have been recognized for their exceptional performance, efficiency, and durability. Awarding bodies have commended Gravely for their commitment to delivering cutting-edge solutions for professional landscapers and grounds maintenance crews.


Ariens and Gravely may have started as separate companies, but their shared history, merger, and collaboration have brought them together. While they have distinct product lines and target markets, their connection lies in their commitment to quality, reliability, and customer satisfaction.

Whether you choose Ariens or Gravely depends on your specific needs, preferences, and budget. Ariens offers a range of affordable yet dependable equipment for homeowners and small businesses, while Gravely focuses on providing professional-grade solutions for demanding landscaping professionals.

Both brands have extensive support networks, online resources, and authorized dealers to ensure that customers receive the assistance they need. With their global reach, Ariens and Gravely continue to serve customers around the world, reinforcing their position as reliable and respected brands in the outdoor power equipment industry.

In conclusion, while Ariens and Gravely are not exactly the same company, their connection through AriensCo, shared values, and commitment to excellence make them trusted allies in the pursuit of outdoor power equipment that gets the job done.

Is Ariens And Gravely The Same Company?

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